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Social Media

The Basics

Learn the basics of social media marketing & profile compliance with this simple guide. You will learn everything from how to plan your content, how to properly use hashtags, how to set up Google Business, and so much more!

social profiles

Social profiles

Stay in Compliance:

  • As an agent who is already using social media, you might already have profiles set up. It’s important, not only for ​your marketing efforts but also for real estate compliance, that your profiles accurately represent you as a ​ReeceNichols agent.
  • Refer to this document to help you ensure you stay in compliance:
  • Make sure to:
    • Note ReeceNichols Real Estate as your employer.
    • Add your website URL, phone number, office phone number, email and other contact information to your bio ​or about section.
    • Update your profile photo to be the same image as on your agent website, thus creating a consistent ​experience on all channels.
    • Your accounts should be business accounts, not creator or personal. *Note, you won’t be able to access all ​trending audio for videos. This protects you from using copyrighted audio where the platform could take ​down your content if you were to use copyrighted material on a personal account vs. a business account.
  • Here’s how to update each:
  • Add a Link in Bio to your profiles to direct traffic to your website:

marketing plans

Social media plan

Fill your social media calendar with ease!

The key to a successful social media strategy is to strike a balance between informative, engaging, and personal content. Adapt this plan to suit

your style and the preferences of your audience.

Marketing action plan

Ready to elevate your marketing approach effortlessly?

Leave the marketing planning to us! Explore our ready-made digital, classic, and automated plans, conveniently organized month by month. Dive in, use them directly, or let them inspire your own strategies.

life span of content

life span of content

Instagram/Facebook/TikTok - Stories

  • Stories have a limit of 24 hours and will disappear after

Instagram/Facebook/LinkedIn - Static Images

  • Static Images are evergreen on your profile

Instagram/Facebook/LinkedIn - Carousels

  • Carousels will last longer in users’ feeds as the platform will showcase different slides to users

Instagram/Facebook - Reels

  • Reels are evergreen on your profiles, but can last weeks and still attract and drive traffic

TikTok - Videos

  • Videos are evergreen on your profile, but can last weeks and still attract and drive traffic

Examples:

instagram reel

TikTok

hashtag strategy

hashtag strategy

Hashtags:

  • A hashtag (#) is a word or phrase preceded by the pound sign used on social media to categorize content and make it easily discoverable by others interested in that topic; for example, you can use the hashtag #ThrowbackThursday to share old photos or memories.

Hashtag Strategy:

  • Real Estate Relevant hashtags
    • Ex: #RealEstate #HomeOwners #Realtors #OpenHouse


  • Branded hashtags
    • Ex: #ReeceNichols #SandraMartinHomes


  • Niche/location hashtags
    • Ex: #KCRealEstate #KansasCity #LuxuryHomes


  • Take a deeper dive into hashtag strategy here


  • Follow hashtags to see what’s trending with that hashtag. Learn how to

follow hashtags on Instagram here.

how to create posts

how to create posts

  • Get started with creating posts on Facebook (Meta) here.


  • Learn how to start an X (Twitter) thread here.


  • How to create engaging posts from images, stories, reels, and more on Instagram here.


  • Explore and learn how to post on LinkedIn here.


  • Create your first TikTok video with the steps here.

build your community

Build your community

  • Community is everything
  • Respond to comments
  • Create shareable content
    • You want your audience to say, “that’s relatable”
  • Learn how to increase engagement on each platform
  • Facebook Messenger
    • Engage with your clients by adding Facebook Messenger to your agent website!

google business profile

Google Business Profile

  • Learn how to set up your Google Business Profile here.

Benefits:

  • Become more visible in local searches and optimize your SEO (Search Engine Optimization)
  • Use product feature as a catalog for listings
  • Collect customer reviews

Profile Compliance:

  • Your number and the office number must be included
  • The title also must include ReeceNichols Real Estate in the title
  • Title Example:
    • Sandra Martin, ReeceNichols Real Estate

Best Practices:

  • Use or create a gmail account
  • Use the same name and phone number that you use on your website and social media
  • Use business categories i.e. “real estate agency,” “real estate agents,” etc.
  • Mention the areas you serve
  • Add photos to increase visibility
  • Add posts to increase awareness

Video Verification for Google Business

Google is now requiring a video submission for verification of a Google Business page. See below for instructions and tips for this.


Visit this link for how to get started: https://support.google.com/business/answer/7107242?hl=en


The video you submit will undergo review by an actual Google employee who will verify that your business genuinely aligns with the information provided in your profile. It’s crucial that the video persuades them of the authenticity of your business.


The video should primarily focus on capturing natural footage that showcases your business location, operations, branding, equipment, and other relevant elements. Google recommends keeping it brief, continuous and concentrated on the essential aspects that establish your business’s authenticity. When we mention “continuous,” this means no edits; you will need to plan and execute all elements in a single take. Editing the video might lead Google to believe you are attempting to conceal something, which would result in submission denial. There’s no need to divulge any excessively personal or confidential information. These videos are exclusively utilized for verification purposes and will not be made public.

Outlined below are key items that the video should cover:

  • Exterior of the building, displaying permanent signage and nearby businesses.
  • Interior footage, showcasing branding, tools, equipment, etc., that signify an operational business.
  • If applicable, display service vehicles with company branding.
  • Utilize geographical cues such as street signs to confirm the location. Show the street sign outside the location, proceed to the front door, and display the address of the location if possible. Then enter the premises.
  • Provide evidence that the person in the video is the owner or an authorized representative and has access to the business card (displaying the address if possible).
  • Incorporate relevant props that demonstrate it’s a functioning, genuine business, such as specialty software, tools, or equipment.

Google Business listing posts

*legal guidelines for social media apply here

  • Click ‘Edit Products’
  • Click ‘Add Product’
  • Fill Out Form:
    • Product Name: Address
    • Category: Optional can make ‘Current Listing,’ ‘Sold,’ etc.
    • Price: Home Price (optional)
    • Production Description: Rich snippets, not full description (1000 characters max0
    • Landing Page URL: Link the listing page
  • Add ‘Photos’
  • Click ‘Publish’

chatgpt

Chatgpt - Using ai (artificial intelligence) Program:

  1. Go to Chat.OpenAi.com
    1. You need to create an account on the OpenAi website to login and access ChatGPT, but it is free.
  2. Accept the disclaimers from ChatGPT
    1. Read and accept them one by one to enter the program.

3. Get to know the Ai tool’s window

    1. New chat & sidebar buttons: On the left side, you’ll see a button for ‘New Chat,’ click to start a fresh conversation.
    2. Chat History: The left sidebar also keeps all previous conversations accessible.
    3. Account: You can click on your e-mail address or name on the bottom left to access your settings, help, and FAQ from OpenAi.
    4. ChatGPT’s Responses: Once you enter your prompt(s) in the ‘Send a Message’ bar in the middle bottom of the screen, OpenAi will respond. In the bottom right of each response, are three icons. Clipboard is to copy the text to paste where you’d like outside of the program. The thumbs up & down allow for feedback to the program to help OpenAi learn & fine-tune the Ai tool.
    5. Regenerate Response Button: If you are not satisfied with a response you can click ‘Regenerate’ in the chat, prompting OpenAi to try again with a new reply.
    6. Text Area: You enter prompts and questions, hitting enter to send them.


ChatGPT Fine Print: Below the chat box, is OpenAi’s fine print, including a disclaimer that is “Free Research Preview. ChatGPT may produce inaccurate information about people, places, or facts”.

ChatGPT Prompt Tips for Real Estate

When writing prompts in ChatGPT, be clear and specific about the details you want the Ai to provide. Include relevant parameters such as location, property type, features, budget, and the specific type of content you’re looking to generate. This will help the Ai understand your requirements and provide more accurate responses.


Example of a well-crafted prompt for creating a social media caption about. a listing, along with a comparison to a poorly constructed prompt.

Strong Example Prompt:

Write a social media caption about a home listing that has a curiosity-provoking hook that creates a sense of wanting to know more about the property and has a call to action. Keep the caption concise and use keywords. Use this to generate the caption:


Desirable 3-Bedroom Home in Serene Suburb 🏡✨


Nearby museums, lush parks, and local cafes are just steps away from this charming 3-bed, 2-bath home! Imagine mornings in the spacious kitchen, afternoons in the cozy living room, and evenings in the serene backyard. Don’t miss out on this gem! #HomeSweetHome #RealEstateDreams

Caption Results:

🌳✨Discover a 3-bed, 2-bath haven nestled in a serene suburb. Explore nearby museums, lush parks, and local cafes mere steps from your doorstep. Embrace mornings in the spacious kitchen, afternoons in the cozy living room, and evenings in your private backyard. Take the opportunity to make this your Home Sweet Home.🏡✨#RealEstateDreams #HomeSweetHome

Weak Example Prompt:

Write a social media caption about a listing. Keep it short. Use this to generate the caption:


House for sale 🏠


This is a 3-bedroom, 2-bath home located in a nice neighborhood. It has a kitchen, living room, and backyard. Contact us if interested.


Caption Results:

🏠 Check out this charming 3-bed, 2-bath home in a great neighborhood! Complete with a cozy kitchen, spacious living room, and a lovely backyard. Ready to make it yours? Contact us today! 🌟#HomeForSale #DreamHome

Comparison:

In the strong example, the prompt is engaging, paints a vivid picture, and includes relevant details that potential buyers might be interested in. It sets a mood, highlights unique selling points, and adds relevant hashtags for visibility. It sparks interest and invites viewers to imagine themselves in the home.


The weak example, on the other hand, is bland and lacks any compelling information. It provides minimal details and doesn't convey any sense of the property's appeal. It's unlikely to capture the attention of potential buyers or create interest in the listing.

Remember, a successful social media caption should be descriptive, evoke emotions, and entice viewers to learn more about the property.

**To note Ai is not a stop-and-go solution, as artificial automation is still new it is good practice to review the copy with your eyes before posting.

reecenichols on social media

Reecenichols on social media

Looking to stay inspired and up-to-date on the latest in real estate? Follow ReeceNichols on social media for a steady stream of fresh ideas and engaging content that will keep you ahead of the curve!

Any Questions?

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